A Cycling Journey Crafted Around You
At our studio, cycling is not just a sport — it's a way of life that we’ve been deeply connected to since 2003. Our roots lie in amateur racing across diverse disciplines such as cross-country, marathon, road, and triathlon. This rich background has shaped our holistic understanding of what it truly means to ride.
A Passion Evolved into Precision
What began as a passion has transformed into a lifelong pursuit of excellence. With over two decades of experience in the cycling industry — from hands-on roles in workshops to brand management and community engagement — we bring a depth of knowledge that fuels everything we do.
Guided by Innovation
Having worked with Specialized products since 2004, even before their official arrival in Turkey, we've embraced the philosophy of “Innovate or Die.” This mindset drives our continuous search for better solutions, better performance, and a better ride for every cyclist we work with.
Built on Experience, Driven by Purpose
Our journey spans collaborations with leading global brands, covering everything from technical support and marketing to customer experience and sales strategy. These experiences have solidified our mission: to support the cycling community and help every rider unlock their full potential.
Science Meets Fit: Where Performance Begins
The introduction of Body Geometry Fit into our workflow in 2013 was a pivotal moment. Since then, we've conducted over 2,000 bike fits using the latest technologies, including Retül, Ekib Cycling 3DMA, and Velometrik systems. Our goal is simple: to create a seamless connection between rider and bike through precision, expertise, and care.
Delivering Excellence Across Borders
Today, we proudly operate from two studios in Dubai and one location in Turkey, continually striving to make our services accessible to athletes across both regions. Our mission is to deliver world-class bike fitting and performance solutions to every cyclist — whether amateur or elite — by combining cutting-edge technology with personalized care. As we grow, we remain committed to helping more riders achieve harmony with their bikes, no matter where their journey begins.
Our Mission
Empowering Active Lifestyles: Providing athletes with sustainable cycling experiences that transcend the ordinary, fostering an enduring love for an active lifestyle.
Catalysing Athlete Development: Accelerating the growth and well-being of athletes through a wealth of knowledge and shared experiences, aiming for continual improvement.
Elevating Health and Performance Awareness: Increasing athletes' consciousness about the vital connection between health, performance, and overall well-being.
Guiding Recovery and Comfort: Offering guidance and solutions to expedite the recovery process for athletes dealing with injuries or physical discomfort, ensuring a smoother return to their cycling passion.
Diverse Bicycle Sales: Curating a range of new and second-hand bicycles, catering to different skill levels, to ensure accessibility and quality options for every rider.
Accessible Equipment and Accessories: Providing a selection of mid-range and high-end equipment and accessories at affordable prices, enabling riders to access quality gear without compromise.
Trusted Marketplace: Establishing a reliable platform for individuals seeking to sell their second-hand bicycles and equipment, fostering trust and convenience in every transaction.
Community Support and Development: Continuously supporting and nurturing cycling communities, fostering connections, and facilitating growth within the cycling fraternity.